(254) 212-7278

37 Morgans Point Road, Suite 102, Belton, TX 76513

The Maximize Potential Difference

Maximize Potential's Mission

Provide industry leading fitness and athlete development in a fun, educational and positive environment. We want to inspire and instill the necessary confidence, eliminate self-doubt and to forge success in all areas of life for all Maximize Potential family members.

Where We Started

Maximize Potential started as a vision back in 2017 when Coach Scott and Coach Jon came to central Texas. The vision by Scott and Jon was to provide a safe and effective training facility for everyone.

Initial training started on a 450 sq. ft. piece of turf in a small gym in Killeen, Texas. We brought our duffel bags filled with training tools like speed ladders, cones, and resistance bands back and forth between sessions. Within 1 year, Maximize Potential was able to move to Belton, Texas and grow into their own facility consisting of 2,500 sq. ft. of training space inside and 5,000 sq ft of turf outside.

Combining the knowledge of Scott’s Personal Training, Mobility Training and Recovery Training with Jon’s Sports Performance Training, Maximize Potential has been able to develop top tier high school athletes and help adults continue their fitness journeys no matter what roadblocks they come across.

Coaching is Everything

Maximize Potential is Central Texas’ newest Fitness & Human Performance facility dedicated to helping individuals of all ages reach their goals! We believe that "Coaching is Everything." Therefore, we take pride in the education, knowledge, and experience of our Coaches to deliver industry-leading training modalities that deliver results! We also know that everyone is different, therefore everyone's needs are different. A GREAT COACH can inspire and instill the necessary confidence to eliminate doubt, and forge success in ALL AREAS OF LIFE. We believe in Great Coaching and its ability to accelerate the results of our MP Family Members!

Training Philosophy

Our core training philosophy is "Training Movements, Not Muscles." A bicep curl has little-to-no "practical" applications... besides looking great on the beach! Therefore, we believe in training the body as a whole! Everyday, people are walking, running, jumping, sitting, & picking things up. But, even while walking, we are working an entire system that involves the feet, knees, hips, back, shoulder, head, etc.! Training the whole individual leads to faster results, and increases longevity of training.

Our Elite Athlete Training Programs are scientifically designed to produce faster, stronger, more explosive, and more injury protected athletes. We also offer a wide range of coaching options, classes, and coaches versed in many areas of fitness to suit any goal, lifestyle, possible limitation (injury), etc.

Our Adult Fitness Training Programs are structured to melt fat and build lean muscle. For those looking for a more personal training setting, ask about our 1-on-1 Private training sessions to help you achieve your goals!

Collectively, co-owners Jonathan Holz and Scott Churner have trained more than 1000 athletes. Of these, hundreds have gone on to receive scholarships for both DI and DII athletic programs at universities including Brown, Duke, Notre Dame, and many more. Some of our athletes have even joined Major League Lacrosse and the USA Rugby team. We have a wide variety of training options available, including Online/Remote Training or In-House Training (at our facility in Belton, TX).

No matter what your sport, regardless of what your goals may be, Maximize Potential in Belton is here to help you achieve it all. Kids as young as 7 are welcome to train in our youth sports performance training sessions while adults of all ages are invited to reach their full potential at any of our training classes or online! Get in touch with our team today to schedule your consultation session. We’ll see you soon.

Maximize Potential Core Values

-Create wildly successful clients

-Continuously improve all aspects of training

-Do whatever it takes to help individuals reach their goals

-Professionalism, knowledgeable and passionate

-Do all actions with a purpose


I came here to acquire the shape of my body I had half a year ago. I was quite surprised with a range of services they offered me.Moreover, you can benefit from their group training.

Alisa Milano

Designer at Viper Ltd.

I have had the phenomenal pleasure of working out with Gym coaches as a client and friend throughout the course of the last year. Their magnetic personalities ensure that a friendship will inevitably develop throughout the training course.

Julia Smith

Manager at iStep Co.

I came here to acquire the shape of my body I had half a year ago. I was quite surprised with a range of services they offered me.Moreover, you can benefit from their group training.

Alisa Milano

Designer at Viper Ltd.

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